The Milwaukee Public Museum and Betty Brinn Children’s Museum are excited and proud to announce that we are pursuing an alliance!
This alliance will be a colocation of two museums that have held formative roles in education in Wisconsin for decades, enhancing the ability of both organizations to further our missions.
We are confident that colocating these two organizations will benefit our community by providing a rich, diversified museum experience, under one roof, that appeals to visitors of all ages. From a business and logistical perspective, colocating will enable us to realize operational synergies as well as cost savings through shared facilities and services.
This is a positive step for both the Milwaukee Public Museum and Betty Brinn Children’s Museum, and – most importantly – our community, which will benefit by having access to an enhanced visitor experience in two world-class educational institutions located conveniently in the same brand new space.
Is this a merger?
No. The Milwaukee Public Museum and the Betty Brinn Children’s Museum are pursuing an alliance that would enable the two museums to colocate under one roof, while maintaining their individual brands, identities, and distinction as two separate entities and experiences for their visitors.
When will this happen?
The process to colocation will take several years; this is simply one of many milestones marking the path to a future that will include a new, state-of-the art building that provides visitors of all ages with a world-class experience.
Don't these organizations compete with one another?
We believe that more education and inspiration is better. The Milwaukee Public Museum and Betty Brinn Children’s Museum share a goal of inspiring minds – with visitors in a range of ages. Colocating the two museums will provide a rich, diversified museum experience under one roof that appeals to visitors of all ages.
This partnership is full of possibilities and potential because of the differences that both institutions bring to the table and to our community.
From a visitor-experience perspective, will one ticket get visitors into both museums?
This announcement is a step toward determining the exact terms of this alliance, and many of the details are yet to be worked out, but it is important to remember that both institutions will retain their distinct identities. This will be a colocation of two museums.